Talent and Time: Marketing’s Continuum and Quarries

Attending a social media marketing event, I witnessed small business owners attempting to grasp the concept of utilizing new social media contemporary tools.  My observance of the median age 40 plus group was that the attendees were mostly sole proprietors.  Also, judging from the attendees that visited WOCP’s table, there was a great need for IT and social media understanding.  

While the information from the professional panel went forward, the participants looked somewhat lost to totally confused.  I began to wonder their great sacrificed to attend.  I placed into question “When does talent (their business) intercedes their time (actualization of business production)?  

One might have a great business concept that has evolved a continuum of quarries.  The small business owner, which is the human content of the business, however, seems to be forgotten. Grassroots community members, in the form of business owners, lose a portion of the community fails.  But this was not of any panelists conversation.  The level of the business owner’s talent is then an aspects of the actualization of the business production.  So, no matter how talent a small business owner may be, the operations and customer service components of survival weights heavily upon the marketing of the business.  How can they really tell their story?  Next article will attempt to answer that question.

 

 

 

Affect is an Action

Effect is an End result

Real Talk

Real Talk

When I created Women of Concern Professionals and Strategic Conscious Networking (WOCPSCN) in 2009, I had not thought of the impact that it might have upon creating community goal-setting.  It’s creation evolved from frustration of how  professional groups  actively engaged in traditional frameworks of information distribution.  There would be an annual event, with wonderful speakers, motivation tools, and networking opportunities.  Yet,  I couldn’t help walking away feeling as if I didn’t have the proper tools to maintain my motivation.  Thus WOCPSCN.

Because we are thinkers outside of the box, we are able to create different venues to consider the building of the box, as in the case of B4B:  Business 4 Business Network and Job Fair.  With distinguished guests speakers as Carlos Solórzano Cuadra, Karen Rice, Dan Kalb, Kaye Williams and Harriet T. Wright, the difference in our venue and others is that we shall bring “Real Talk” to the community.  Our guests will share viable tools that will stimulate an active conversation surrounding current issues that affect community, local, and small businesses.

Why am I so sure this event is different from the others?  Because I am different.  I have always had another perspective of viewing things.  I’m OK turning things upside down in order to consider how to see other side of things.  For example, our guest speakers are a part of this event because they caught on to the dream of WOCPSCN.  They saw how this event captures the “Real Talk” as they will pass it forward.  

So, on March 27, 2012 from 8 am until 12 noon, at the Oakland Scottish Rites Center, Oakland, CA, we will bring together forces that are so strong, so powerful, so prolific in their fields that all present will catch the vision.

What is the vision?  Let’s not wait for something to happen, let’s make it happen through ”Real Talk.”

Our Guest Speakers:

Carlos Solórzano Cuadra, Chairman of the Board/CEO at Latin American & Caribbean Business Chamber of Commerce
International Trade Chair of the CAHCC at California Hispanic Chambers of Commerce Northern Region, President/CEO at Multi Vision Latina

Karen Rice
Regional Development Director, Northern CA, Constant Contact

Dan Kalb
California Policy Manager at Union of Concerned Scientists

Harriet Tubman Wright
MS, MA, Certified Money, Marketing & Soul Coach

Kaye Williams
State Farm Insurance Agent

 

Share and Compare: Women of Concern Professionals and Strategic Conscious Networking in the Works

While we are in an economic loss, I believe we will have to reconsider former ways of moving forward.  One in particular is to share ideas with one another, which is what WOCP/SCN is all about.  We have just posted on our Linkedin group the “Share and Compare”, which consider ways of enveloping economic growth considerations.

An example of this concept is going to take with the SF Bay Area WOCP local chapter’s group efforts.  Along with my 15 years of marketing experience, K. Foppe Beaton’s non-profit and legal experience, Tina Flores community action approach, along with Zundra Bradley youthfulness and photographic expertise, we are creating a Professional Skills series that will take place at various places throughout the Bay Area.  Our purpose is to support local businesses that have a limited relationship to social media networking as well as having limited resources to obtaining such information.

The foundation of American business origin has been the small business person.  Greater consideration will have to be given to the small business person whose entrepreneurial spirit must be supported.  We must move towards a more collective approach of economic sustainability.  Networking is a critical component of such growth, as well as building a strong business community.  That is why WOCP was developed in order to help one another through positive actions.

Therefore, what is your methodological business design to the question, “How would you consider inserting your business/organization into economic community-building?

Sociospiritualism: A Methodological Framework to Bring Community & Corporate Together

In current global economic shifts, we must consider how we can situate ourselves within a reconstructed economic relationship.  No longer can we just think within our physical boundaries, but instead we must consider how our actions will affect the global community’s future.  We must think   “whatever we do today, how will it affect tomorrow’s global community?” 

 How can our global community, and corporate establish a methodological framework that will empower both?  How can corporate involve and benefit from its community? In order to allow community participation, how can corporate create community self-empowerment tools?  A primary answer to such inquiries would be the methodological framework of sociospiritualism, which links responsibility to consciousness.  It would allow communities to become more involved in  corporate experiences.  Thus, it enhances consideration of affective approaches to achieving the goals and objectives for all parties involved.   Sociospiritualism would allow corporate to consider how their natural and business resources  affect community. 

This framework would foster greater concern regarding the socioeconomic, ecological, and political issues surrounding the BP oil situation.  It would also enhance the focus upon the Haiti rescue of a nation. 

Community economic and somatic sustainability must  afford a balance within this theoretical construct.  We can not maintain our level of complacency and create temporary action.  We must stay committed to completion. Without such forms of conscious development, we will continue to tip ecological, economic, and political balances.

New Decade’s Marketing Practice: Corporate Concious-marketing

Nutrisystem Inc., a nutritional weight management firm has teamed  up with the American Diabetes Association to support community health education.  The People’s Choice Awards (aired January 6, 2010) major sponsor, PUR Water Filtration has developed collaborative efforts with the  P&G’s Children’s Safe Drinking Water Program.  They have even taken it a step further and included some of the hottest names in Hollywood to sign on to bring awareness of the lack of clean world in developing nations.   What does this all mean?

Corporations will have to consider how to promote their product or services in a new market theory that I have entitled “corporate conscious-marketing.”   Based on post-industrialized constructs, the old way of marketing will no longer work.   In this new decade, conscious shifts of business constructs will be a part of a business economic survival.  Product/brand loyalty will now occur when it is connected to community commitment.

It is important that we have a clear understanding on how we can develop corporate-community sustainability within corporate conscious-marketing.    Let us sit down,  and  talk with our communities in order  make change.

Lo@lorettagreenwilliams.com.  Green-Williams & Associates, www.lorettagreenwilliams.com

Multiculturalism in Heritage Marketing

Recently, on the Linkedin.com Public Relations and Communications group, the question was asked, “Does heritage matter in marketing?” I indicated that there were yet other inquiries to consider, which were  ”How can we consider multiculturalism within current constructed communities? And,  in order to address greater marketing concepts, how do we incorporate multiculturalism into marketing?”

I am speaking to the 21st century community-globalization, which  has become a blend of cultures (multiculturalism).  This unique construct was academically considered in order to deconstruct traditional “heritage” realms that limited an individual or community’s identity.  It allowed for historical-sociocultural acceptance.  Therefore, it enhanced one’s socioeconomic empowerment, because one could relate to more than just one community.  Using myself as an example (autoethnographic case study),  my nationality is US American with identity evolved within the Hip-Hop culture of New York.  Based on my West Indian/Caribbean heritage,  I now reside in California, where my mass cultural experiences have allowed me to redefine my “heritage.”  Based on my identity production, which is my historical-sociocultural relationship, how I chose to relate to a marketing campaign is my purchasing power.

So, how would you market to someone like me?  Would you consider a basic phenotype construct (African American) to maintain an idea that there are specific marketing demographics that will allow you accessibility to my specific market construct?  How much research work are you willing to sustain in order to deliver your message?   How much work is a marketing firm wiling to conduct in order to allow the product presentation to feel comfortable to the market they wish to involve?  HMMMMM

I suggest that without deconstructing the dynamics of the total relationship of what “heritage” means to the market you might seek to approach, you may miss your target.  Let’s not forget the “Got Milk” fiasco within the Latin-American community a decade ago.  You must consider greater scientific approaches to research and commit to that community you desire to address.

Loretta Green-Williams, Green-Williams & Associates Public Relations     Public Relations, Publicist, R&D

1-888-351-2651

Creating Corporate Community Consciousness

This past decade has shifted the psyche of the American people to a realm that has never been considered.  We now think on greater terms within relationship building and how it affects our everyday lives.  Since, we the people, are the corporate, how are we creating corpoate community consciousness?